The gloves are off! The sky’s the limit if you’re willing to explore and change. Branding is more than one look. It’s what works for the offer, campaign, conversation and mood. (Keep in mind that good design basics that will excite and inspire engagement with your audience should not be abandoned.)
It’s easy to overlook the obvious and get stuck in the same old, same old way of marketing. But since there is always a special occasion for almost every day, there is an endless supply of new and exciting themes.
Email offers, social media posts, website announcements and ads are just a few powerful tactics to get you announcement to your market. The more you give, the more they will anticipate your next move. Getting them excited with fun images, videos and headlines can increase conversion rates exponentially over a period of time.
One great way to “’get the ball” rolling is to sit down with your team and create a six month plan. (Don’t forget to put this in your marketing budget!) In the beginning maybe only one special occasion is all you can muster up. But hey, it’s a beginning. Get help with anything you can’t accomplish internally (images, videos, copy, social media posting, etc) and don’t stop!
Keep the ball rolling and at the end of the first 5 months of the campaign, sit down and create your next six-month plan. At the end of your first year, you’ll realize that not only is your audience waiting impatiently for your next “holiday” creation, but so is your team and your company!
Ok…we’re always in a special occasion mood here at Design One Printing! Let’s talk and see how we can help you get your first 6 month strategy ironed out and let’s start growing your business!