It’s time to “think inside the box”!  

When you start talking about packaging as a marketing tool most businesses think “cheap”. (Ouch, that‘s a little blunt).  But think about this for a moment; how many times have you have received a product with a simple white label addressed to you.  And then after you opened the package, the product you ordered was hidden within some brown, Kraft paper next to a plain white, generic packing slip! 

That was it. Here’s your order! Done!  Subconsciously you were probably a “little” disappointed.  You were left with a subtle message that packaging wasn’t important and “cheap” was OK.    

Consider this statement… “The customer today has been trained that marketing is part of the sales process and expects that marketing to be part of every step from beginning to end”.  And, color, images and design are a main component of that process that drives a relationship between buyer and seller. Without a conscious effort to incorporate these elements into the selling process, a customer’s trust, engagement and conversion diminishes. 

Branding and your company’s image are magnified when marketing budget is allocated for every order that leaves your shipping department/office.  For instance, here are a few tactics… 

• Branded boxes, tape and shipping envelopes  
• Eye catching shipping labels  
• Colorful printed motivational inserts  
• Coupons for future orders and upsells 
• Compelling product fliers 

When you begin to think “inside the box” your shipment becomes part of the selling process! You begin building the trust and partnership that money can buy to drive your business to success! 

Give us a call and let’s get some good “stuff” inside your boxes and envelopes 

As always, Design One Printing is here to “help your business grow”. 

The gloves are off!  The sky’s the limit if you’re willing to explore and change.  Branding is more than one look.  It’s what works for the offer, campaign, conversation and mood. (Keep in mind that good design basics that will excite and inspire engagement with your audience should not be abandoned.) 

It’s easy to overlook the obvious and get stuck in the same old, same old way of marketing. But since there is always a special occasion for almost every day, there is an endless supply of new and exciting themes.

Email offers, social media posts, website announcements and ads are just a few powerful tactics to get you announcement to your market.  The more you give, the more they will anticipate your next move.  Getting them excited with fun images, videos and headlines can increase conversion rates exponentially over a period of time.

One great way to “’get the ball” rolling is to sit down with your team and create a six month plan. (Don’t forget to put this in your marketing budget!) In the beginning maybe only one special occasion is all you can muster up.  But hey, it’s a beginning.  Get help with anything you can’t accomplish internally (images, videos, copy, social media posting, etc) and don’t stop!

Keep the ball rolling and at the end of the first 5 months of the campaign, sit down and create your next six-month plan.  At the end of your first year, you’ll realize that not only is your audience waiting impatiently for your next “holiday” creation, but so is your team and your company!

Ok…we’re always in a special occasion mood here at Design One Printing!  Let’s talk and see how we can help you get your first 6 month strategy ironed out and let’s start growing your business!

We haven’t set the date yet. We still have a few “behind the scene” things to finish up.

One thing you can count on though; this will be a place where you will find more ways to grow your business!

We love to have fun doing what we do, so our blog will reflect that side of our business culture! Soooo, see you real soon as we begin to blog the marketing insights of our industry just for you!

Nar Galvez and the Design One Printing Gurus (ok…maybe a little overstated but we are darn good at what we do!)