Digital vs. Traditional Business Card Printing: Which is Cheaper?

These multi-purpose business tools cover all the essentials, from advertising and brand recognition to a call to action and contact information. These portable billboards can potentially make lifelong customers from random people in the street if they are built properly. But the issue of which is cheaper still stands.

Types of Business Cards

A business card identifies a representative’s function and organization. It’s a card containing your contact information and company logo. Different companies utilize different card designs. Each card is tailored for a person or profession.

  • Standard Business Card

Most prevalent type. Art Carton paper makes standard business cards glossy, thick, and robust. Printers offer 260 and 310 gsm thicknesses.

This card is good for those establishing a business or career because it’s affordable and premium materials. Matte or glossy lamination protects and enhances business cards.

  • Premium business card

Premium Business Cards provide you with a distinctive look. Because it uses rough and smooth paper, this card creates a different appearance than others.

  • Exclusive Business Card

For a luxury and distinctive business card, make this one. Double-wall finishing thickens the paper, so the business card feels exceptional.

Types of Business Card Printing

Many people are familiar with digital, screen, laser, etc. But do we know what they mean? We might use laser printers in the office or at home but for marketing such as leaflets, booklets, stationery, or flyers, we need to use a professional printing company, so what makes the difference?

When it comes to professional printing processes, there are three main types:

  • Offset litho\Traditional printing

Your artwork is transferred from metal plates to a rubber blanket in offset or “litho” printing. Inked blankets transfer images on paper. Offset printing involves transferring ink from a plate to a blanket before printing on paper. Due to the time and cost of set up, plates, and ink before printing, offset isn’t cost-viable for lesser amounts and is primarily utilized for high volumes.

  • Digital Printing

Digital presses employ toner instead of ink, and your artwork moves from pdf to print. Early digital presses couldn’t match full-color printing’s quality. Recent technological developments have made digital print indistinguishable from litho. Digital printing is great for smaller quantities (nine or 900) and personalized marketing because there’s no setup cost or minimum number.

  • Screen Printing

Screen printing has been used to print fabrics, wood, glass, and signage since the early 1900s. The image is transferred to a fine mesh, and blank spots are covered. Ink is pushed via mesh apertures onto the final product.

Which is Cheaper? 

When it comes to cost-effectiveness, digital printing readily outperforms traditional printing. Digital printing has substantially greater page yields than traditional printing since digital presses utilize powdered toner instead of traditional inks. Your artwork moves directly from your pdf to print using digital printing; in contrast, to offset or “litho” printing, your artwork is transferred to metal plates and then to a rubber blanket. The image is then transferred to paper using inked blankets.

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